[I] A strong purpose

We are driven by a need to create a positive impact by innovating and experimenting. We use sound methods with strategy and empathy to define the problems and unmet needs to address with substantial and meaningful outcomes

[II] Rejection of ‘One size fits all’ approach

We recognize that there unique needs to be addressed while solving diverse problems. The demographic that we want to solve the problems for are unique and diverse. We keep that in mind while developing our frameworks that enable our ventures be it our hypotheses about the future, our founder selection criteria or venture building approaches.

[III] Working with varied perspectives

We acknowledge that building ventures involves opposing perspectives. We accept that this is the nature of the work we do. However, we emphasize that will not cut corners in our pursuit to make a positive impact. This includes how we treat everyone, our focus on responsible solutions and our endeavor towards a sustainable and inheritable future.